Finance
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Publicis Groupe begins 2025 with 4.9% growth – sticks to forecasts despite Trumponomics
Publicis Groupe has started 2025 more or or less as it finished 2024, reporting organic growth in Q1 of 4.9%.…
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Is space the next frontier for Out of Home ads?
As Amazon’s Jeff Bezos prepares to catapult wife-to-be and her pals, including warbler Katy Perry, into space in advance of…
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McDonald’s fights cost pressures with French slices of life
It’s always diverting to see how others live so this is how they consume McDonald’s in France, courtesy of TBWA\Paris.…
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Publicis bags another big integrated account – Walmart’s Sam’s Club
This is getting boring: Publicis has won yet another creative and media integrated assignment in the US, Walmart-owned Sam’s Club…
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Ian Colvin: rewriting the recipe – how brands can thrive with new HFSS regulations
Despite ASA push-back, the UK government’s commitment to HFSS legislation has advertisers re-evaluating their marketing approaches. Under the latest guidelines,…
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Barclays to VCCP, Asda for Lucky Generals
Account moves tend to land on a Friday and this week we learn (or think we do as no-one seems…
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WPP ramps up data wars with InfoSum acquisition
WPP has bought data platform InfoSum for an undisclosed sum, reuniting the claimed privacy-compliant platform with Brian Lesser who returned…
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National Autistic Society and Don’t Panic produce that rare breed – an intelligent charity ad
Autism is now more widely recognised as an issue affecting many although, like dementia, it seems to elude anything even…
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Publicis wins LinkedIn media – what’s the French group’s secret sauce?
Publicis has nabbed LinkedIn’s global media business, worth an estimated $250m, in a closed review against Dentsu. Both previously worked…
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