Creative
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Airbnb reveals its post-pandemic soft side
Airbnb is crossing its fingers and hoping we can all start travelling again, investing in probably its biggest campaign to…
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Zoom generation agency Mamapool unveils Hitachi ID tool
Here’s one from what we might call the new Zoom generation of agencies, Mamapool for Hitachi Finger VeinID which, among…
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MAA blasts from the past: Barclaycard, Carling and IKEA
Laurence Green writes today about ISBA’s new “collective trust initiative” recommending “making advertising welcome in people’s homes.” Actually this seems…
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Sir Mick puts in a good word for Royal Albert Hall
Will live music – and events in general – ever recover from the depredations of the pandemic? London’s iconic Royal…
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Laurence Green: time to write a new creative roadmap?
This is Laurence Green’s first monthly column for MAA. Green is executive partner at MullenLowe, the agency behind the UK’s…
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French agency Herezie creates Amazon Prime Video’s first series for TikTok
Paris agency Herezie has found a way to celebrate French cultural heritage without being jingoistic, in a new series of…
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Droga5 makes personalisation case for Facebook in the Zuckerberg/Cook privacy stand-off
Apple seems to have Facebook well and truly on the run with its planned change to iPhones inviting users to…
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Mercedes G-Class bounces back with an all-terrain ballerina
Do you want to shame those other SUVs at the school gates? Mercedes’ G-Class, originally designed as a military vehicle,…
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Publicis launches Open Apprenticeship to attract less well off industry talent
Publicis Groupe is launching a new UK scheme to attract ethnic minority and low income talent into what it admits…
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