Creative
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NHS tiptoes around vaccination in new MullenLowe work
MullenLowe has taken a determinedly softly softly approach in its seemingly endless anti-Covid NHS campaign and it’s back with a…
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‘Flower Power’ takes on a new meaning in Interflora International Women’s Day campaign
Something fresh from Interflora. You might expect the flower delivery company to be making a big deal of Mother’s Day,…
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MAA blast from the past: Rik Mayall for Bombardier
We’ve described recently the move from ambitious ads to digital-friendly content, something that has has greatly diminished the influence of…
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Kaizen wins Adidas digital task in Europe
Adidas has appointed London-based marketing agency Kaizen to handle digital PR, influencer marketing and SEO across Europe. The account will…
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Vodafone and Disney’s Neo isn’t a model to follow
Vodafone and Disney are launching a “smart kids watch” called Neo. with a campaign by One Green Bean. In it…
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South African agency Clockwork launches in UK
Ex-Engine CMO Richard Dutton (below) and ex-Wunderman Thompson head of strategy Marcus Reynolds are heading up Clockwork UK, the first…
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Pandemic job cuts another sign of reduced role for agencies
Campaign has been doing some digging into the small print of Interpublic’s and Omnicom’s annual reports for 2020, to discover…
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Reed Smith LLP’s Nick Breen: why the influencer buck doesn’t stop at #ad
Social media influencers have repeatedly been in the spotlight over the past few years for their brand associations and paid-for…
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W+K crafts another punchy 30 seconds for Coke – now let’s have a proper campaign
Coca-Cola, which seems to be undergoing something of an identity crisis at the moment, has promised to up its post-pandemic…
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