Creative
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Sooner collective charts upbeat route out of UK lockdown
A group of adland’s finest including Sir Nigel Bogle and Robert Campbell are – what’s the word, curating? – a…
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Pret A Manger searches for global creative agency partner
Here’s an interesting challenge for a creative agency as we tiptoe out of lockdown: Pret A Manger is looking for…
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No-judgement vegan brand LikeMeat takes a ‘plant curious’ approach in new campaign by 72andSunny Amsterdam
LikeMeat, the plant-based “alt-meat” brand, has launched its first ad campaign, which aims to persuade people to buy the product…
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More strife for MDC but CEO Penn paints a rosier picture
As usual with MDC Partners there’s red ink all over the numbers as it lost $237 million in Q4 2020,…
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KP and Muller Corner explore the (lost?) art of 30-seconds
30-second ads from FMCG companies used to be the adland staple and very seriously they were taken too. Most people’s…
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Cadbury Creme Egg and Elvis launch Golden Goo-Beer-Lee Creme Stout – as you do
You never know what’s going to bounce into the inbox but never expected Cadbury Creme Egg spin-off Golden Goo-Beer-Lee Creme…
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WPP adds to ecommerce offer with retail specialist NN4M
WPP CEO Mark Read promised a while back that the ad giant was back on the M&A trail and he’s…
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Libresse tackles the ‘gender pain gap’ in new work from AMV
Famous for introducing actual red blood into period ads and celebrating Vulvas, Libresse is now tackling another taboo around women’s…
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Giles Keeble: let’s see some real copywriting, algorithms!
It’s a strange world in which my computer now asks me to prove I am not a robot. I have…
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