Creative
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American Family Insurance and Time show right way to march on Washington
Yesterday was the 60th anniversary of Martin Luther King’s civil rights ‘March on Washington,’ and, among other things, it’s a…
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Giles Keeble: why there’s still a role for creativity in the age of social media and ChatGBT
After my last column about how many of the award winning as ads of the 70s and 80s would not…
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VCCP and Snap Ldn ‘Give a shift’ about recruiting nurses and carers
Florence is an app that helps social care managers connect with nurses, carers and support staff when they have shifts…
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Louise Millar: Capitalising on Gen Z’s IRL awakening with brand experience
Gen Z – aka the “loneliest generation” – exited the pandemic buoyed by a newfound appreciation for in-person interactions, which…
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Ikea’s Oxford Street store is in the bag thanks to Mother London
It’s going to be another year until Ikea Oxford Circus is open, but work has finally started on the store…
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Even Apple can use the charms of a cute, helpless puppy to sell the brand
Apple’s ‘The Greatest’ won a Grand Prix at Cannes with a film paying tribute to users with disabilities. Now “The…
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Now Gymbox comps a fake outdoor campaign
This is becoming an epidemic: another advertiser has been outed for merchandising fake posters, using mock-ups rather than the real…
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MAA blast from the past: Michael Parkinson for Yorkshire Tea and the Sunday Times
Journalist and TV chat show host Michael Parkinson died this week at 88 and, like most of his ilk, made…
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John Lewis changes tack for Christmas with Megaforce
Director collective Megaforce has been signed up to make Saatchi and Saatchi’s first John Lewis Christmas ad as advertisers and…
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