Creative
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AXA and Fallon find an optimistic way to talk about insurance
A new campaign by Fallon sells insurance with the very cheerful line, “Future you will thank you.” It shows a…
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A free lesson in effective advertising from Apple Pay
Say what you like about Apple, it perseveres. Apple Pay may have taken a while to take off but it’s…
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It’s Christmas already – for advertisers, agencies and lucky celebs
Shopping the other day I was somewhat discombobulated to see an array of Halloween kit taking centre stage, pricey kit…
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Special gets off the mark in London with Mutti
It’s hard for agencies to invade other markets without a holding company behind them but New Zealand’s Special opened in…
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MAA Ad of the Week: AA from The Gate
It was quite a big surprise when the AA chose MSQ’s The Gate ahead of rather higher profile New Commercial…
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Bet365 gives the big production treatment to – curling
Betting ads are frequently a blot on the landscape, as indeed are some betting companies who, these days, shelter behind…
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Game of Our Lives and 180 Amsterdam call for true global inclusion of women in sport
While England and Spain battle it out in the FIFA Women’s World Cup final this weekend, NGO Game of our…
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AMV BBDO wins RSPCA charity
AMV BBDO has won the UK’s RSPCA account, re-uniting it with quite a longstanding client back in the day. AMV…
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Uber Eats delivers again for Mother as Gold Lion campaign is back
Mother London’s Cannes Lions Gold-winning Uber Eats campaign is back with the same mood but a different line. “Embrace the…
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