Creative
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Mother ‘puts peanut butter in it’ for Hershey Company’s Reese’s Bar
Mother started working with Reese’s Peanut Butter Cups at the start of the year, and the agency has already founds…
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Guinness plays down Irish Rugby World Cup hopes – but do they mean it?
The Rugby World Cup is almost upon us and we usually see some decent ads. Guinness is one of the…
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MAA Ad of the Week: TK Maxx from W+K London
Wieden + Kennedy’s work for TK Maxx has been consistently strong, bringing a vibrancy to the brand by reflecting the…
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Science and emotion combine in Anomaly’s campaign for Cancer Research UK
Cancer Research UK wants us to hear some good news about its work, so Anomaly’s new campaign focuses on the…
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SailGP splashes down in London’s West End with new global brand campaign
‘We Are Racing’ brings SailGP’s action-packed battles to world famous Piccadilly Lights SailGP, the world’s most exciting racing on water,…
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Printers are now ‘The Stuff of Life’ in new Canon campaign
It tells us something when Canon is advertising not cameras but printers. What used to be an office product is…
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4creative sends cake components to a sticky destiny in ‘Bake Off’ trailer
A new season of enduringly popular show The Great British Bake Off hardly needs a promo, but Channel 4 wanted…
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Bud Light musters an army of clichés in hope for NFL-led recovery
Bud Light’s US sales disaster shows little sign of abating after its disastrous flirtation with trans influencer Dylan Mulvaney, sales…
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Sainsbury’s changes tack in UK supermarket price wars
Britain’s supermarkets are feeling sore at the moment, smarting from what they see as the Government singling them out for…
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