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Analysis

Conor McNicholas of AllTogetherNow picks his Desert Island Content

Conor McNicholas is CEO of content marketing agency AllTogetherNow – a partner in The&Partnership. He was editor of music magazine NME in the guitar-boom of the Noughties and took the NME brand multi-platform, growing NME.com and launching NME Radio, NME ...

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Ogilvy restructures into four units – spruce up or sell up?

Ogilvy has always been something of an empire within an empire at WPP, spawning dozens of agencies under the Ogilvy umbrella. Now CEO John Seifert, who took over from Miles Young a year or so ago (Young went off to ...

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Why pitch policy and malpractice are damaging clients as well as agencies

Are clients taking the mickey in creative pitches these days? I only ask because lots of others, mainly in creative agencies, are wondering too. Pitches are coming thick and fast and they’re getting more expensive for the agencies in question. ...

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Tom Denford and David Indo from ID Comms: the change agenda for agencies

On this week’s #MediaSnack Tom and David continue the ID Comms 2017 theme of change, this time addressing the impact on media agencies. As with last week’s edition they seek to address the concerns of people in the business by ...

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New Bellwether report reveals buoyant spending despite Brexit fears

Brexit? What Brexit? The latest IPA Bellwether report into marketers’ spending plans (300 of them) in Q4 2016 shows that 12.9 per cent actually increased budgets despite widespread fears/predictions that the vote to leave the EU and, in all likelihood ...

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