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David Indo from ID Comms: why we need to talk about programmatic

This week’s #MediaSnack is all about data strategies, viewability, ad fraud and key client watch-outs when it comes to programmatic. David is joined by one of the most experienced people in ad:tech – Wayne Blodwell. For the last couple of ...

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Apple edits down Romeo and Juliet to 30 seconds

We like a good thirty seconds here (well time is short and we have to get on). Here’s one from Apple, ‘Romeo and Juliet,’ in its ‘Practically Magic’ iPhone 7 series. Home produced it seems. First up it’s “they look ...

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Snapfax: UK’s most hated hit the shredder

Welcome one and all to this week’s top Snapfax shreds, where we empty our waste paper bin of wretchedness to see what’s been shredded most by our merciless machine connected to our fax fed by the internet. In at Number ...

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Tom Denford of ID Comms picks his Desert Island Ads

Tom Denford is co-founder and chief strategy officer of ID Comms, the media change consultancy. As an advisor to the world’s most ambitious brands, the company helps CMOs and media directors guide their organisations through media transformation and work productively ...

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Paula Coral: what I’m going to do about it

It was an important year for the 3% Conference. Not only because of their 5th anniversary, and highest attendance ever, but also the conference’s message of inclusivity and unity felt more relevant and urgent than ever before. In the face ...

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Momentum’s Mike Kettles picks his Desert Island Ads

Mike Kettles is ECD of Momentum Worldwide in the UK. He joined the Interpublic-owned experiential agency from A Little Bird where he was director of creative and strategy. He was a co-founder and director of Greenspace and then a senior ...

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Tom Denford and David Indo from ID Comms: who are the world’s best CMOs?

On this week’s #MediaSnack Tom and David celebrate an epic list of the 50 Most Innovative CMOs In The World written by Lara O’Reilly at Business Insider. Tom was part of the small advisory board that helped identify the world’s ...

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