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Analysis

What really happens at Trump HQ

Won’t be able to make it to Davos this year (but give my regards to Gretel). You can bet that everyone there will be fretting about Trump and Putin in that order, including our own dear Sir Martin Sorrell of ...

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Eric Astorgue and Jean-Christophe Royer of BETC Paris pick their Desert Island Ads

Eric Astorgue and Jean-Christophe Royer are creative directors at BETC Paris. They have worked on award-winning campaigns for Canal+ including ‘The Bear,’ ‘The Closet’ and ‘Dads.’   Desert Island Ads Usually, when ad people are asked to pick their all-time ...

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What’s next for Adam Crozier and ITV?

ITV CEO Adam Crozier is joining Costa and Premier Inn owner Whitbread as a non-exec, suggesting that his exit from ITV might be more imminent than expected. New ITV chairman Sir Peter Bazalgette has hired headhunters Spencer Stuart to canvas ...

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Scott Galloway’s secrets of successful brands

Why do some brands win and others fail in this wonderful interconnected world? Win year after year it seems. Here’s Professor Scott Galloway of “business intelligence” firm L2 on the subject. It isn’t about “user growth multiplied by engagement” as ...

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James Maxwell of Teamspirit picks his Desert Island Ads

James Maxwell is ECD of financial and professional services agency Teamspirit in London.After four years years of International Studies at Stellenbosch University in South Africa he worked at Cape Talk Radio before joining Teamspirit as a creative. He became ECD ...

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