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Analysis

Tom Denford and David Indo from ID Comms: when Adland left YouTube

On this week’s #MediaSnack (not that anyone in adland will see it, having decided to boycott of YouTube), Tom and David sink their teeth into the juicy story that won’t go away, the ‘scandal’ of Google allowing advertisers to be ...

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Clickon’s Benjamin Potter: Air Max – 30 year ad highlights

March 26 marks Nike Air Max “Day” it seems (we thought it was Mother’s Day – how last year), marking the 30th birthday of the famous brand. So Benjamin Potter (left), co-founder and creative director of sports content specialist Clickon ...

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Paul Houlding: why Paul Arden is my ad hero

The founder and managing partner of London independent agency Isobel chooses as his Ad Hero a “bonkers but brilliant” creative genius who put his stamp on Saatchi & Saatchi’s finest work. The other week I was at the Festival of ...

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The&Partnership and Adloox claim digital ad fraud will hit $16.4bn in 2017

The&Partnership, m/SIX media and fraud detection specialists Adloox have published a report laying out the steps they believe the ad industry should take to reverse the rising tide of advertising fraud as new figures from Adloox suggest advertisers could be ...

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Neil Dawson: why BMP’s Tony Cox is my ad hero

Nissan United’s top creative chooses a great creative editor and manager as his Ad Hero. When Clive Pickering and I returned from South Africa in 1997 we did the rounds in London looking for a full time job. We saw ...

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Tom Denford and David Indo from ID Comms: the week that changed media forever

In this week’s #MediaSnack, Tom Denford and David Indo reflect on last week’s ANA Media Conference in Orlando. They talk about discussions around media pitches, the impact of P&G’s Marc Pritchard’s presentation and the wider changes that it is driving. ...

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