Analysis
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George Parker: everything you need to know about the ad biz
When I first set foot in the USA in 1962 after disembarking from the Queen Mary as a snot nosed…
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Formula 1 needs to lose macho petrolhead culture as well as the grid girls if it wants to appeal globally
Now that the grid girls are gone and Bernie Ecclestone has taken a back seat, Formula 1 at last has…
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Tom Lovegrove of Wasserman: why car marketers need to put the customer in the driving seat
One of the biggest events in the automotive calendar, the Geneva International Motor Show, starts this week. Thanks to the…
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Marc Schader of Havas Group Media: three new things that will change mobile marketing
Mobile World Congress 2018, the year’s largest mobile exhibition, saw a distinct lack of the usual flagship phone launches and…
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BBH’s Sir Nigel Bogle on then, now and what the future holds
1/Bartle Bogle Hegarty was founded in 1982 and for most of the intervening period has been rightly viewed as one…
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Roy Jeans: why GDPR is a clear and present danger for the media agency holding companies
Those of us old enough will remember the damp squib that was the Y2K scare. At midnight on New Year’s…
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Bruno Gralpois: the advertising love doctor on how to nurture client/agency relationships
Bruno Gralpois is co-founder and principal of Agency Mania Solutions, known by some as the ‘Advertising Love Doctor.’ A former…
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Talon Canvas – exploring the creative potential in OOH
Our 2017 video series aims to explore the role of creativity in OOH, the potential possibilities, and how it influences…
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Jon Howard of Quiet Storm: why the birth of voice doesn’t mean the death of advertising
In one of its periodic spasms of self-doubt, some sectors of the industry have been quick to hail the ascendancy…
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