Analysis
-
Paul Simons: working with Sorrell at Ogilvy (business first, creativity second)
Martin Sorrell deciding to call it a day isn’t so surprising despite the gossip about the internal investigation. Can’t believe…
Read More » -
TBWA\London CCO Andy Jex picks his Desert Island Ads
Andy Jex is chief creative officer of TBWA\London. He joined the agency last year from Saatchi & Saatchi where he…
Read More » -
TMW Unlimited’s Tariq Khan: why It’s time to stop the bandwagons, buzzwords and BS
Engagement, Content, Always-on, AI, Omni-channel, Agile, Blockchain, Customer Experience…the list goes on (and on). How many times have you walked…
Read More » -
Advertising’s gender pay gap figures make sorry reading
Who would have guessed that Omnicom would have the worst gender pay gap among the big groups? Omnicom has always…
Read More » -
Wunderman ECD Abi Ellis & co. pick their Desert Island Ads
In the last two decades Ellis has been a creative director at creative agencies in both London and New York,…
Read More » -
Stephen Broderick of FirmDecisions: why transparency in media really shouldn’t be a new concept
Transparency has dominated debate in media and marketing for the last few years. First there was the investigation, recommendations and…
Read More » -
Should you have branded packaging for your deliveries?
The packaging of your products is just as important as the product itself, and so investing in branded packaging for…
Read More » -
VW advertising’s lessons for the coming awards season
It may be the dog days of an extended winter in the UK but the awards season will soon be…
Read More » -
Lessons from SXSW: Neil Davidson of HeyHuman
“It’s like Glastonbury for Geeks.” Before I got on the plane from muggy England to Austin, Texas, that’s what I…
Read More »