Analysis
-
Damon Mangos of Delete: striking the right balance between brand and digital transformation
Disrupt, innovate and transform are all terms which seem to define the digital landscape and it is the quest for…
Read More » -
YouAppi’s Moshe Vaknin: how mobile gives smaller brands a ticket to the Super Bowl
Super Bowl Sunday – which saw the Eagles bring home their first trophy – brought in an average viewership of…
Read More » -
Sarah Golding: why the creative agency of the future is big, bold and bionic
This week, Rathbone Street bid farewell to the CHI&Partners sign above Number 7; updating the name above the door to…
Read More » -
Rob Norman on new interest Playbuzz and GroupM
Rob Norman has spent 31 years in media agencies, beginning his career at the UK’s CIA (later WPP-owned MEC) and…
Read More » -
What does the next ten years hold for adam&eveDDB?
I see that adam&eveDDB is celebrating ten years in business, hard on the heels of an earn-out from DDB owner…
Read More » -
A beginner’s guide to ecommerce stores and how to earn profit
Setting up an ecommerce store can be the beginning of a successful business. Nowadays, online shopping is more convenient for…
Read More » -
Why 2018’s New Model Ad Agency is one we know already
Much hyperventilating in adland over the “agency of the future,” what it is, who will win and how. One view…
Read More » -
Ogilvy Paris ECD Digital & Innovation David Raichman picks his Desert Island Ads
David Raichman is the executive creative director digital & innovation, Ogilvy Paris, a multicultural, multidisciplinary advertising agency and one of…
Read More » -
Ad holding companies wait nervously for end to phoney war
It’s fanciful to see the holding companies and their agencies as the cast of ancient UK comedy Dad’s Army, waiting…
Read More »