Analysis
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George Parker: why Miles Young’s Ogilvy on Advertising in the Digital Age matters
Back in 1963 David Ogilvy wrote his first book, Confessions of an Advertising Man. He begins the final chapter by…
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Giles Keeble: most ads have always been dire, digital means they’re dire in different ways
I was talking to a friend recently who told me he had met Sir Martin Sorrell at a gathering and…
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Jonathan Sant of Cubo: why Graham Fink is my ad hero
There are many who can write a more intimate or authoritative account of my hero choice: Graham Fink. After all,…
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Pete Brown of Zambezi: a (premature) requiem for the embattled account manager
Glad-handers, suitcase carriers, number dialers, yes men, punching bags, order takers, middle men. Frankly, account people don’t always have the…
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Heather Andrew of Neuro-Insight: the John Lewis effect is good for John Lewis but bad for copycats
Where the Coca-Cola truck was once the marker of Christmas, John Lewis now seems to own the mantle as the…
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Paul Simons: has John Lewis been rumbled by other Christmas advertisers in the “Ah” war?
The editor asked me if I could write an opinion piece on this year’s crop of Christmas advertising on TV,…
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Chris Slough of Havas: why ad tech isn’t the answer to us all liking all the Christmas ads
Real-time data and insight shouldn’t be the monster under the creative’s bed this Christmas, says Chris Slough, global business partner…
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Tom Denford and David Indo from ID Comms: what will happen in 2018?
On this #MediaSnack special Tom and David celebrate the 100th episode by by taking a look back at the highlights…
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Share CCO Stephen Para picks his Desert Island Ads
Stephen Para is the chief creative officer of Share Creative, a social advertising agency based in NYC and London. Desert…
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