Analysis
-
Reed Smith: how gender stereotyping is changing ad industry
By Nick Breen and Chloe Clift Gender stereotyping has recently become a topical issue in various industries and British society…
Read More » -
AMV still going strong after 40 years at the top
To London’s Embankment to celebrate 40 years of AMV BBDO, once (David) Abbott (Peter) Mead (Adrian) Vickers), the most successful…
Read More » -
Tom Denford and David Indo at ID Comms: is media ruining advertising?
On this week’s #MediaSnack episode Tom and David discuss the hypothesis that media mess is distracting marketers, leading to lower…
Read More » -
Giles Keeble: copying for ads is plagiarism – why not steal?
John Lewis Partnership advertising this Christmas is in the land of make-believe (and why not?), with the ad for John…
Read More » -
NABS tries to tackle modern day misery in adland
Is adland a more misery-inducing location than it used to be? Most people would probably say yes, if only because…
Read More » -
Norman’s retirement is another sign of the coming sea change at WPP’s GroupM
There’s been much talk recently of the increasing pace of management change in media agencies – a number of high…
Read More » -
ID Comms survey: clients still need media agencies to grapple with technology issues
A new report by ID Comms has found that 41 per cent of advertisers admit they are still using media…
Read More » -
Steve Payne of Kinetic: how technology is expanding out of home’s ad horizons
Hailed by aficionados as a cinematic masterpiece, the original Blade Runner set out a fascinating vision of the near future…
Read More » -
Gocompare and Bet365 demonstrate some old truths for new-fangled advertisers
Who says advertising doesn’t work? Price comparison site Gocompare has just rejected a £460m offer from ZPG, owner of property…
Read More »