Analysis
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Hugh Treacy of Isobel: why the World Cup in Russia is a stay at home marketing opportunity
I’ve been very fortunate to have worked on the last five football World Cups – for sponsoring and (mainly) non-sponsoring…
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UM’s Adam Morton: are true brand guardians a dying breed?
It’s increasingly rare for CMOs and brand directors to stay in place for more than a few years, with this…
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Tom Denford from ID Comms and Brian Wieser of Pivotal Research: holding company finances are a black box
On this week’s #MediaSnack Tom Denford chats to Brian Wieser, the marketing business’s favourite analyst. Tom and Brian talk about…
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Crowd-funding is Pemsell’s key to the rescue of the Guardian
Has the Guardian finally found a viable future as a crowd-funded news organisation? Readers of Guardian online will have noticed…
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Paul Hammersley: why the marketing world needs Harbour
Harbour is a new London-based collective of independent agencies formed by Paul Hammersley (left), a former senior executive at DDB…
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IPG could be on the block as third quarter business stalls
The holding company malaise has well and truly hit Interpublic with third quarter revenue down one per cent, organic revenue…
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Andre Moreira of Team Toyota picks his Desert Island Ads
Andre Moreira is ECD of The&Partnership’s Team Toyota, a spanking new agency network formed to handle Toyota across Europe. I…
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Tom Denford and David Indo from ID Comms: who wants to be a media CEO?
On this week’s #MediaSnack Tom and David look at the sudden wave of CEOs departing UK media agencies. Four big…
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Christi Tronetti of Isobel: what brands need from agencies in an age of uncertainty
How do you plan for uncertainty? The recent IPA Bellwether Report reminds us that the current political climate and on-going…
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