Analysis
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Buying is a political act, claims Havas Meaningful Brands
Havas started its Meaningful Brands report in 2008, and every two years, it tells us that the consumers of the…
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Rob Kavanagh of Oliver picks his Desert Island Ads
Starting his creative career two decades ago at Ogilvy & Mather in New Zealand, Rob moved to London in 2002,…
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Gender discrimination: JWT knows when it’s been Tango’d
J Walter Thompson is facing an employment tribunal from a group of straight, white, middle-aged men who claim that they…
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George Parker: the unvarnished (and newly bionic) solution for the ad business
So, I just spent four days in hospital being transformed into the Bionic Man. (Having a Pacemaker installed in my…
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Paul Simons: the perils of in-housing and Specsavers
I was wondering what is going on at Specsavers after seeing some sponsorship idents several times and thinking how awful…
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Josko Grljevic of Talon Outdoor: transforming OOH – an “outsider’s” perspective
Talon Outdoor’s chief transformation officer Josko Grljevic explains the 2019 roadmap for technology and automation in Out of Home advertising.…
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Giles Keeble: why Australia reminds you of the tyranny of distance in modern day marketing
Some years ago, I was creative director of BMW Australia – from the UK. It was the first step in…
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Ryan Reynolds and Hugh Jackman show ads still work – if you’re an A-lister
One of the many benefits of being an A-lister is you and your mates can make ads for each others’…
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David Billing: from tea-swilling chimps to robot meerkats – why brand mascots will never die
A decade of meerkats. A century of Gio bloody Compario (well it feels like it). Monkey. That strange orange poo…
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