Analysis
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Talon Outdoor: mindsets and digital OOH – influencing change by audience mindset and behaviour
Out of Home (OOH) is a thriving medium in the media landscape, particularly due to the continued rise of digital.…
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Nick Breen: is Naomi Osaka cartoon a one-off or indicative of a broader problem?
One of tennis star Naomi Osaka’s sponsors, Nissin, has come under fierce criticism after it released an advertisement featuring a…
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Giles Keeble: does the Lexus AI ad takes us any further?
I have written about AI before, wondering whether ads produced by AI might be as good as, if not better…
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Madtech: convergence of adtech and martech creates incredible opportunities – but buyer beware
By Elliott Clayton Generally, adtech is where budget is invested in acquiring customers – typically using third-party data and data…
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A brief history of disruption from Lee Clow
So-called disruption has earned itself rather a bad name in recent times as everyone claims to be doing it. In…
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Giles Keeble: when is an advertising idea actually an idea?
“Nobody knows anything”- the late William Goldman’s famous words about the movie business. Does that also apply to advertising? Is…
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Ogilvy ECD Jules Chalkley picks his Desert Island Ads
As Executive Creative Director at Ogilvy UK Chalkley brings a wealth of experience in PR, social media, experiential and digital…
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So what’s going to happen in 2019?
The trouble with such musings is that we’re all likely to forecast what we want to happen rather than what…
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Everybody’s looking for the agency of the future in 2019 – but are they looking in the right place?
Adweek’s most read article of 2018 (so far) is Rei Inamoto’s design for a new kind of agency, one that…
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