Analysis
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Neuro-Insight’s Shazia Ginai: Gillette example shows how socially-conscious ads can be double-edged
Aligning your brand with a specific social or cultural cause can be a powerful way to shape your message, connect…
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Michael Scantlebury of Impero picks his Desert Island Ads
Michael Scantlebury is founder and creative director of Impero. He started life in New Zealand, working on several online start-ups…
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DDB CEO Wendy Clark reveals her alter ego: ‘Connie Client’
DDB global CEO Wendy Clark isn’t afraid to put herself out there, and this week she talks openly on the…
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Paul Domenet of Free The Birds: after seeing Lux’s latest brand purpose I need a shower
There were encouraging sounds from Advertising Week Europe last month about brand purpose. Not least from Paul Polman, the former…
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WCRS founder Wight to step down from Engine, media pioneer Gilbert Gross dies
I see that Robin Wight is stepping down from his role at what’s now Engine after 40 years. Also that,…
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Mark Read: a glimpse of the ‘shoes off’ version of WPP’s CEO
Apparently the original plan was to interview WPP CEO Mark Read on a psychiatrist’s couch, but his team, quite understandably,…
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Talon Outdoor’s Jonathan Conway: it’s time to get real about programmatic Out of Home
It’s not new news that marketers are shifting adspend from classic billboards to digital Out of Home inventory, but the…
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Russell Schaller of Cheil picks his Desert Island Ads
Russell Schaller is ECD of Cheil UK. He has worked at Rainey Kelly, WCRS, Mother and Soul on brands including…
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Sir Martin Sorrell on Madison Avenue Manslaughter
Michael Farmer has just published the third edition of his invaluable Madison Avenue Manslaughter, surely the best analysis of the…
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