Ad Tech
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More problems for IPG’s Mediabrands as L’Oreal reviews $2.3bn US media account
L’Oreal USA is reviewing its $2.3bn media account, currently with Interpublic’s UM with Publicis Groupe’s DigitasLBi handling digital. The obvious…
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WPP’s Sorrell adds to e-commerce armoury with US mobile specialist ActionX
They do say that when WPP’s Sir Martin Sorrell (below) hangs up his boots (or is hauled off to the…
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AA predicts ad boom with 70,000 new jobs
The so-called creative industries are said to be worth £70bn to the UK economy (shouldn’t everyone get a rebate from…
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How Ogilvy’s Graham Fink draws with his eyes
Ogilvy China CCO Graham Fink is a man of many talents and he has a new one, drawing with his…
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Alex Morse of ID Comms: marketing’s missing metrics are helping agencies but hurting advertisers
Brands have more data than ever but the failure of the research and marketing giants to identify the metrics that…
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Advertisers and agencies at war over media – and the paymasters (advertisers) might not win
Last weekend it emerged that Sir Martin Sorrell was in line to trouser a £36m share bonus thanks to his…
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Hogarth ups stakes in the agency production wars with new Ogilvy partnership H&O
WPP in-house production giant Hogarth Worldwide and agency Ogilvy & Mather are forming a new “global creative powerhouse” (their words)…
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Publicis turns Walker Media into ‘open source’ Blue 449
Some of us wondered why Publicis Grouipe shelled out £35m to buy 75 per cent of Walker Media from M&C…
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Matt Williams: how to get the most out of the bewildering circus of events and awards
I’ve got a new job. It’s moved me a whole one floor down from the central Engine team to Partners…
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