Ad Tech
-
Emi Gal of Brainient: what does YouTube’s new TrueView interactive format mean for video advertisers?
Last month saw the fifth anniversary of YouTube’s cost-per-view (CPV) TrueView ads. YouTube celebrated by introducing some interesting new features…
Read More » -
Tim Cartwright of Exterion Media: why digital is driving the out of home industry
A few years ago, when Digital Out of Home (DOOH) was the hot new thing on the scene, many wanted…
Read More » -
Paul Marsden of Syzygy: how the ‘wow of now’ is transforming modern marketing
Digital technology is making our world an impatient place. Digital signals can travel at the speed of light, and so…
Read More » -
WPP Ventures invests in content business Refinery29
One of the most interesting bits of WPP is WPP Ventures, its Silicon Valley operation that invests in media, tech…
Read More » -
WPP launches new data business Gain Theory
WPP is adding a new line to its veritable sweet shop of data products and services, Gain Theory, which it…
Read More » -
Giles Keeble: in the age of ‘big data’ and ubiquitous ads – do we measure more but understand less?
I think that I shall never see a billboard lovely as a tree. Perhaps, unless the billboards fall, I’ll never…
Read More » -
IPG’s Michael Roth on the future of agencies and the technology companies’ land grab
We hear a lot from WPP’s Sir Martin Sorrell and nearly as much from Maurice Levy of Publicis Groupe (quite…
Read More » -
WPP strikes new data deal with Facebook
WPP has struck a deal with Facebook that will, it claims, allow clients to ‘activate’ WPP’s proprietary data products within…
Read More » -
Does Bollore’s Vivendi deal for Dailymotion have implications for Havas too?
That man Vincent Bollore is back in the news, this time in his role as chairman and significant shareholder in…
Read More »