Ad Tech
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Are media rebates being paid to offshore holding company accounts?
The debate over agency media rebates in the US (and, by implication, everywhere else) seems to be generating more heat…
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Michael Islip takes top UK job at Digitas LBi
Digitas LBi has promoted Michael Islip to UK CEO, replacing Anil Pillai who becomes the Publicis Groupe-owned agency’s first UK,…
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WPP’s Sorrell reports a mixed bag for 2014 as data investments curb sales growth
WPP, the world’s biggest advertising group headed by Sir Martin Sorrell (left), has reported a mixed bag for 2014 in…
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Donna Nichols: why the road to digital sales success begins in the back office
It’s been called ‘a seminal moment in the history of the ad industry’. No not the biggest spend on a…
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Nick Brien makes surprising move to Hearst’s iCrossing
Former McCann Worldgroup boss Nick Brien (left) has re-emerged as CEO of Hearst Magazines’ digital marketing agency iCrossing and president…
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Kate Robinson of Hogarth: how savvy ‘transcreation’ can avoid multicultural disaster
February saw the Hull branch of the Krispy Kreme doughnut chain issuing a hurried apology after they posted a Facebook…
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Jason Goodman picks his Desert Island Products
Jason Goodman is the founder and CEO of Albion in London, now part of MDC’s KBS Group. Albion has built…
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Big technology firms and consultants muscle in on adland’s bids and deals
It’s not just WPP, Publicis, Omnicom and Dentsu Aegis who have been busy acquiring marcoms businesses but also IBM Interactive…
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Zenith’s crystal ball predicts the ‘personalisation’ of everything – online concierge anyone?
ZenithOptimedia has released its latest Emerging Top Trends report, focusing on how brands will seek to influence retail, media and…
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