Ad Tech
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Go-go Taptica buys Tremor Video DSP for $50m
Israel-based Taptica, which seems to be establishing itself as one of the most formidable mobile advertising platforms – and thus…
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Accenture buys marketing consultancy Brand Learning
Accenture has bought London-based marketing consultancy Brand Learning to work alongside digital operation Accenture Interactive. Brand Learning employs 120 people…
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Can WPP boss Sorrell’s pay survive market slowdown?
WPP’s Sir Martin Sorrell (below) is doing his bit for the workers, leading the 17 per cent drop in FTSE100…
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Private equity fuels ad tech and martech deals rise
The first quarter of 2017 was the busiest on record for global ad tech and martech deals according to new…
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Tom Denford and David Indo from ID Comms: ANA media transparency report one year later
In this week’s episode of #MediaSnack Tom and David talk about changes taking place on the advertiser side 12 months…
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Has Amazon become the holding companies’ BFF as it reviews global media account?
Much excitement in media land as Amazon sets about reviewing its $1bn plus media account, currently mostly at IPG Mediabrands’…
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Holding companies still facing data attacks
The big holding companies have enough on their plate at the moment with growth tailing off globally – especially in…
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£63m Cannes Lions faces up to agency examination
I see that the Cannes International Festival of Creativity took nearly £63m this year, 40 per cent from entries, 40…
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Soul’s Ben Rachel: advertising should prize the ‘fifth P’ – predictability – above disruption
Disruption has become one of the primary watchwords in modern marketing speak. There’s so much emphasis on the new and…
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