The big holding companies have enough on their plate at the moment with growth tailing off globally – especially in North America – and clients suspicious about the practice and delivery of programmatic media buying.
But an ongoing worry is the security of the mounds of data they accumulate, client information and records of their own deals.
It’s turning out to be a long old 2017 for the holding companies which had seemed to defy gravity since the financial crash of 2008.