Ad Tech
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MEC poaches Richman from Starcom to head combined MEC/Maxus US agency
WPP’s MEC media agency, which is merging with the holding company’s Maxus, has made a big statement of intent by…
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World’s biggest advertisers crack down on transparency, ad fraud and brand safety
Who invented contracts? Some ancient Greek perhaps who should be the patron saint of lawyers despite his heathen ways. New…
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Why today’s big challenge for the agency establishment is zero-based creativity
Much chatter in adland about the way the declining fortunes of FMCG – or consumer products – companies are impacting…
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IPA calls on YouTube and Google to mend their ad ways
The UK’s IPA agency trade body has formally called on Google-owned YouTube and Facebook to work with the IPA and…
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R3: Dentsu, WPP and Accenture are big buyers in July
Global marketing consultancy R3 has produced its review of deals in July 2017 and a pattern seems to be emerging:…
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European trade bodies unite to try to bring some order to online ad viewability
The vexed question of who, if anyone, sees online ads has maybe moved on a bit. The European Viewability Steering…
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ANA production report increases financial pressure on holding company agencies
The US Association of National Advertisers has been looking into production costs and practices – just as it has been…
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Tom Denford and David Indo from ID Comms: why are technology pitches so bad?
On this week’s #MediaSnack Tom and David vent a little about the consistently underwhelming experience of seeing companies – both…
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Lesser quits GroupM to head new AT&T digital media giant
The world’s biggest advertisers are trying to take back control of their digital and programmatic ad spend and, in what…
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