Ad Tech
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Analyzing how minimalist watch companies produce content for Instagram
There’s a huge amount of convergence on social media: there are some aesthetics that individuals and brands can’t resist when…
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Talon’s 4-step approach to safeguarding consumer privacy in the era of intelligent digital Out of Home
With the media press picking up on the potential pitfalls around consumer privacy and GDPR last week, Talon’s Chief Strategy…
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Ex Havas CEO Paul Frampton rejects traditional media and says ‘it’s time for a reset’
Paul Frampton, the former CEO of Havas Media Group UK, has returned to the industry as President of Europe at…
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Daniel Andrews: can Twitter’s new six-second ad rule help it take on Facebook and Instagram?
Last month Twitter rolled out a new video ad bidding option. It allows advertisers and marketers to run videos of…
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Nick Mawditt of Talon Outdoor: why Facebook is channelling Friends Reunited
Facebook has had its fair share of bad press, audience challenges and brand safety issues amidst its meteoric growth. It…
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Mobile ad fraud: how SDK spoofing steals ad spend under the radar
By staff SDK spoofing, also known as traffic spoofing or replay attacks, is the creation of legitimate-looking installs using real…
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Are Uber marketing cutbacks a sign of tougher times for today’s tech giants?
21st century tech is a wonderful thing for early stage investors and – sometimes – consumers but it seems to…
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Sorrell hails S4 progress with business from Braun, Starbucks and Bayer
Most agency holding company CEOs probably don’t look forward to announcing their quarterly numbers these days – Publicis CEO Arthur…
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Cyber attack shows why data could be double-edged for WPP and ad holding rivals
Everybody seems to want to own data these these days but is this really wise? Facebook has been fined $5bn…
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