Ad Tech
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Tesco’s Dave Lewis: ‘brutal objectivity’ is the secret to a successful turnaround
Tesco’s outgoing CEO, Dave Lewis, gave plenty of advice at the Festival of Marketing that agency group CEOs who are…
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IPG tries to get it money’s worth from Acxiom with shiny new data op Kinesso
There’s a new kid on the data-driven block, Interpublic’s Kinesso, a “precision targeting and optimisation” outfit driven by IPG’s Acxion,…
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Sorrell’s S4Capital takes big leap forward with Silicon Valley digital specialist Firewood
Sir Martin Sorrell isn’t just a critic (see yesterday) but a doer too. Now his new S4Capital has “merged” Firewood,…
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How psychographics explain who you are and help to win an election near you
By Archie Heaton Ever since the Cambridge Analytica scandal, the murky world of psychographics has come under increasingly intense scrutiny.…
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Talon boosts US Out of Home data intelligence with SafeGraph partnership
Talon Outdoor, the independent global out of home media specialist, has further enhanced its audience insight and targeting capabilities with…
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Wieynk, ex Publicis and AKQA, joins AnalogFolk as global CEO
AnalogFolk has reshuffled at the top to bring on board Guy Wieynk, who recently spent four years as CEO of…
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Google boost its brand – in face of growing hostility – with ‘Here to help’
Whatever you say about Google – and a lot’s been said recently, not always to its advantage – it’s inescapably…
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Rapid growth Accenture closes on ad holding rivals
Accenture is closing rapidly on its rivals in marcoms – the big ad holding companies – reporting $8.76bn in revenue…
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S4’s Sorrell says: watch out ad holding companies
Advertising Week in New York is proving surprisingly interesting – Burger King’s lively CMO on his radical approach to advertising,…
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