Ad Tech
-
Big names, small agencies. The list of well-known ad people starting again in 2020 continues to grow
M&C Saatchi alumni Kate Bosomworth and Justin Tindall are the latest adland names to set up shop this year, with…
Read More » -
WPP retains Walgreens Boots Alliance globally, with caveats
The Walgreens Boots Alliance review has been going on for six whole months. Now, after the final shootout against Publicis…
Read More » -
New IPG CEO Philippe Krakowsky is not looking in the rear-view mirror, he tells Advertising Week
Advertising Week was quick off the mark in securing an online interview with the new IPG chief, Philippe Krakowsky. He…
Read More » -
Mirriad brings brands back from the dead for Halloween
In-content advertising company Mirriad is showing off its AI-driven skills this Halloween with ‘Night of the Living Dead Brands,’ a…
Read More » -
How do you unlock the random genius of TikTok? Sam Gormley of Osaka Labs has some answers
As Ocean Spray so perfectly demonstrated last week, TikTok is changing how brands connect with their customers. Osaka Labs has…
Read More » -
Ali MacCallum of Kinetic: programmatic points Out of Home to a better post-Covid future
If anything is defining the impact of Covid it is uncertainty. Not knowing how the pandemic will develop in terms…
Read More » -
Havas takes on the ‘new battle ground’ of customer experience with dedicated global network
French agency network Havas Group has been buying up customer experience and engagement agencies over the last couple of years,…
Read More » -
How did this regular guy from Accenture get two million followers on TikTok?
Max Klymenko is an economics and technology researcher at Accenture. He’s also a TikTok “edutainer” with two million followers, all…
Read More » -
FirmDecisions breakaway joins rival consultancy MediaPath
More upheavals in the increasingly busy world of media consulting: former FirmDecisions boss Stephen Broderick (below) and colleagues Fiona Foy,…
Read More »