Ad Tech
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Ciesco – 2020 adland M&A deals down 17 per cent but signs of recovery in third quarter
Boutique advisory firm Ciesco has been analysing this year’s M&A advertising and media deals to date and found – unsurprisingly…
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World’s top advertisers see signs of recovery in adspend
Major multinationals are starting to increase their ad spend but overall activity still remains lower across most channels compared to…
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If S4 Capital’s Sorrell is planning his biggest move yet now would be a good time
Lots of gossip over the weekend that S4 Capital’s Sir Martin Sorrell has been putting the finishing touches to a…
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The ‘bozos’ at WPP ‘made a mistake.’ Sorrell still won’t let go
We should all be used to it by now, but it seems that hell still hath no fury like Martin…
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ID Comms shakes up media business with PJL buy
Accenture may be wondering if its decision to pullout of media auditing to concentrate on programmatic media buying was wise…
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WPP boss Mark Read on working through the pandemic and the dreaded ageism
Here’s WPP CEO Mark Read telling Ad Age’s Jeanine Poggi what he thinks about working in lockdown, returning to the…
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Why Visual Marketing Strategies Matter For Your Business
In the current age of constant distractions and visual stimuli, no business can do effective marketing without adding visual strategies…
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R/GA London wins United Colors of Benetton Group
Back in the 90s, Benetton was as famous for its inclusive advertising as it was for its colourful knitwear. The…
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Advertiser alliance tiptoes towards brand safety deal with social media giants
For advertisers dealing with the likes of Facebook, Twitter and Google’s YouTube is a bit like parents with a naughty…
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