Ad Tech
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WPP sets out ambitious plans as it emerges in one piece from bad old 2020
WPP is updating investors and analysts today but the menu gives a pretty clear idea of CEO Mark Read’s plans…
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Christianne Wahl of VidMob: why creatives and media planners need to work better together
For too long there has been a disconnect between two major functions in digital advertising – the ad creators and…
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Nick Mawditt of Talon Outdoor: ten themes which will change Out of Home in 2021
Following the testing environment of 2020, Out of Home has adapted to the challenges of reaching consumers on the move.…
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MAA’s 2020 holding company of the year, advertiser and – UK creative agency
2020 was a particularly challenging year for the ad holding companies, pre-pandemic already facing challenges from the big consultancies –…
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Dentsu International is first ad holding company to announce across-the-board job losses
Dentsu International is the first of the big ad holding companies to announce company-wide post-pandemic job losses. The company, formerly…
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Mondelez International appoints Publicis Groupe and S4 Capital to run its global production operations
Mondelez International has handed its global content production and management business to Publicis Production and S4 Capital’s MediaMonks, after a…
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Sorrell’s S4 Capital closes gap on giants Accenture and WPP
Sir Martin Sorrell’s S4 Capital motors on happily through the pandemic, reporting Q3 2020 revenue of £86.4m (up 13% on…
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Jonathan Burley joins Miroma Group, owner of Fold7, as CCO
Here’s one well-known advertising name who has chosen not to start up a new model agency. Instead, Jonathan Burley is…
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Heineken goes to ‘Le Pub’ with Epsilon and Publicis Sapient
Particularly in Italy, Publicis Groupe has been doing some very good creative work on Heineken. Now it’s time to bring…
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