Ad Tech
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Publicis Groupe’s Epsilon hit for $150m in data fraud case
Is the ad business, specifically the big data-obsessed holding companies, sleepwalking into disaster as they try to hoover up information…
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Tito Ribeiro: seven key digital trends for 2021
This pings in from Brazil’s Tiago ‘Tito’ Ribeiro who seems to have worked at many big digital agencies and others…
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The Media and Marketing podcast: pitching on Zoom
In the latest Media and Marketing podcast John Reynolds discusses the upside and downside of pitching on Zoom – the…
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Mother launches Media by Mother to challenge the media agency establishment
Mother has been expanding steadily – pandemic or no pandemic – and now it’s challenging the media agency establishment in…
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JAA Media’s Ian Redman: say what you mean otherwise nobody will know what’s going on
When a company who make folding aluminium doors rebrand themselves as “suppliers of entrance solutions” it may seem the tide…
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You & Mr Jones raises $60m more as it ramps up pursuit of S4Capital and consultancies
David Jones’ self-styled brandtech group seems set on further acquisitions, announcing a further $60m in funding from investment fund Chrysalis,…
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TVSquared’s Marlene Grimm: how to make the most of free-to-use video on demand
Streaming services have driven the transformation of TV, with free-to-use ad-supported video on demand (AVOD) platforms playing a vital role…
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S4 Capital kicks off 2020 with two new agencies in the US
Is this an augury for 2021? As the business world struggles to get back to something like normal in the…
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Paul Simons: the ad industry is in danger of sinking under a mountain of meaningless jargon
MAA’s late business partner Paul Simons wrote this nearly five years ago. He was right to ask the question. Today’s…
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