Ad Tech
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WPP invests $200m in a new data ‘centre of excellence’
WPP is getting its data act together to create a new more centralised offering that will combine the capabilities of…
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ASA reports on ‘unacceptable’ influencer fraud: 65 per cent of ads are not disclosed
Influencers love to claim that they are “authentic” and hard-working but they haven’t been doing themselves any favours lately. First…
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2021 set to be big M&A year – will new-style creative agencies be back on the menu?
2021 may well see the mergers and acquisitions market take off in what used to be adland after a quiet…
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Out of Home industry heavy hitters form global advisory company OOH Capital
A number of senior figures from the worldwide Out of Home industry have formed a new global advisory company and…
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WPP reveals chunky 2020 loss but CEO Read says recovery is going to plan
It’s not often that a CEO strikes an upbeat note after losing the not inconsiderable sum of nearly £2.8 billion…
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Talon’s Georgie Rumble: last bite of the cookie will encourage innovation in finding target audiences
January 2021 marked a year since Google announced that, due to privacy concerns, they would be blocking the use of…
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WPP adds to ecommerce offer with retail specialist NN4M
WPP CEO Mark Read promised a while back that the ad giant was back on the M&A trail and he’s…
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Pandemic job cuts another sign of reduced role for agencies
Campaign has been doing some digging into the small print of Interpublic’s and Omnicom’s annual reports for 2020, to discover…
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