Ad Tech
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WPP reveals chunky 2020 loss but CEO Read says recovery is going to plan
It’s not often that a CEO strikes an upbeat note after losing the not inconsiderable sum of nearly £2.8 billion…
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Talon’s Georgie Rumble: last bite of the cookie will encourage innovation in finding target audiences
January 2021 marked a year since Google announced that, due to privacy concerns, they would be blocking the use of…
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WPP adds to ecommerce offer with retail specialist NN4M
WPP CEO Mark Read promised a while back that the ad giant was back on the M&A trail and he’s…
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Pandemic job cuts another sign of reduced role for agencies
Campaign has been doing some digging into the small print of Interpublic’s and Omnicom’s annual reports for 2020, to discover…
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Talon Outdoor’s Josko Grljevic: five adtech-led elements transforming Out of Home in 2021
If nothing else, 2020 was a masterclass in showcasing the need for adaptability and rapid innovation. Agility, technology and data…
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R/GA London completes senior management line up with new hire from AnalogFolk
One of the original digital shops, R/GA, is now positioning itself as the agency for a “A More Human Future”…
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WPP strikes first partnership deal with TikTok
WPP has struck a first of its kind deal with TiKTok, claimed to give WPP clients unique access and capabilities…
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Ciesco: tech and media sector ready to power M&A bounce-back in 2021
Sector-specialist M&A advisory firm Ciesco has reported global resilience in the tech, digital, media and marketing sectors even in the…
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