Ad Tech
-
Talon: tools and systems built for OOH create ways to reach audiences at the end of the 3rd Party Cookie
By Georgie Rumble. 3rd Party Cookies have been pivotal for understanding audience behaviours and allowing for effective targeting across multiple…
Read More » -
Talon initiates digital Out of Home trading reset
Talon is optimising its approach to Digital Out of Home (OOH) trading, putting audience at the heart of the mechanics…
Read More » -
Talon strengthens its global programmatic Out of Home capabilities with Hivestack
New partnership expands automated and data-driven OOH access to advertisers The Talon Group, the leading global independent Out of Home…
Read More » -
‘Whoppertunity’ knocks. Sorrell & S4’s ‘outstanding’ 2020
Martin Sorrell has become well known for coining a phrase over the years, but he has surpassed himself in an…
Read More » -
Archie Heaton: Intel’s marketing agency had a terrible idea…
Intel’s marketing agency just had a terrible idea. In response to Apple slowly removing Intel chips from their Mac line-up…
Read More » -
WPP invests $200m in a new data ‘centre of excellence’
WPP is getting its data act together to create a new more centralised offering that will combine the capabilities of…
Read More » -
ASA reports on ‘unacceptable’ influencer fraud: 65 per cent of ads are not disclosed
Influencers love to claim that they are “authentic” and hard-working but they haven’t been doing themselves any favours lately. First…
Read More » -
2021 set to be big M&A year – will new-style creative agencies be back on the menu?
2021 may well see the mergers and acquisitions market take off in what used to be adland after a quiet…
Read More » -
Out of Home industry heavy hitters form global advisory company OOH Capital
A number of senior figures from the worldwide Out of Home industry have formed a new global advisory company and…
Read More »