Ad Tech
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Talon’s Barry Cupples: reinforcing the value of the specialist model in Out of Home
“How do we evaluate the specialist contribution to OOH, in the UK and globally?” asks Barry Cupples, global CEO of…
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Xandr’s Harvin Gupta: how can advertising evolve in a world without third-party cookies?
When Google first announced in 2020 its intent to phase out the use of third-party cookies in its Chrome browser…
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Barry Cupples of Talon: accelerating Adtech at Talon and in Out of Home
“One of the biggest mistakes people make with technology – and adtech is included here,” says Talon Outdoor global CEO…
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WPP tries to bridge media and creative with Calcraft’s MediaCom Creative Systems
Wasn’t life easier when creative and media sat in the same agency? OK, the media types were sometimes treated like…
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Former Mindshare boss Nick Emery joins You & Mr Jones with $300m new media division
Former Mindshare CEO Nick Emery (below) has resurfaced at You & Mr Jones to lead its newly-minted media division You…
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LiveRamp’s Vihan Sharma: challenges and opportunities for the post-pandemic CMO
As if the chief marketing officer (CMO) wasn’t already the most misunderstood role in the C-suite. More than other boardroom…
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Ciesco: PE buyers drive M&A boom – S4 Capital and Accenture busy buyers in Q1
Specialist M&A advisory firm Ciesco, which operates in the tech, digital, media and marketing sectors, reports 472 transactions in Q1…
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Publicis posts strong Q1 2021 with growth of 2.8 per cent
Publicis Groupe continued its return to growth in Q1 2021 at 2.8% across the board, driven by strong performances in…
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Publicis Groupe signs Trade Desk deal to keep tracking consumers once cookies are over
Publicis Groupe is early out of the blocks with a specialised service to help its clients track and target consumers…
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