Ad Tech
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ASA names and shames influencers who keep breaking rules
The Advertising Standards Authority is to launch a new web page that names and shames influencers who repeatedly fail to…
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Former Firm Decisions boss Broderick launches new media compliance firm
Former Firm Decisions boss Stephen Broderick (Firm Decisions is now part of Ebiquity) is going his own way with MediaMarketing…
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Marketing and technology is a monumental muddle says new Wunderman Thompson survey
Surveys always seem to tell you what you think you know already, which is why we ignore most of them.…
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You & Mr Jones surges in Q1, hires technology chief Luttrell
David Jones’ brand tech group You & Mr Jones has announced a new technology partner – important, presumably, in such…
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Tim Glomb of Cheetah Digital: why zero-party data is better than cookies
Cookies are on the way out and a new form of data collection is coming to replace third-party data. Recognising…
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Havas steps up global production bid with Innocean’s Wellcom
As advertising money pours into digital, agencies find themselves searching for a boat to navigate this torrent and, they hope,…
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Publicis Health under fire for opioid marketing
Agencies make big money from lots of under-the-radar things, healthcare marketing being one. A high margin business too (draw your…
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Talon Group and Buntin Out-of-Home Media partner to fuel OOH in the US
Leading out-of-home specialists Talon and Buntin Out-of-Home Media today announced a strategic partnership aimed at transforming the out-of-home (OOH) landscape.…
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New shop You & Mr Jones Media poaches Will Heins from Media by Mother
Nick Emery’s new You & Mr Jones Media has raided Mother’s nascent Media by Mother for COO Will Heins. Heins…
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