Ad Tech
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Nicola Mendelsohn’s rise continues as she moves to global Facebook role
Facebook has promoted Nicola Mendelsohn to its top advertising job, leading the Global Business Group across Facebook, Instagram and WhatsApp,…
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Cheetah Digital takes aim at “creepy” marketing directors
Cheetah Digital, an online ad platform, is siding with the angels as we prepare for a cookie-free future, running a…
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Silvia Sparry of Xaxis: will creativity solve digital advertising’s cookie-free dilemma?
With the approaching obsolescence of third-party cookies, marketers must reimagine how they optimise digital campaigns, strengthen audience connections, and build…
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Influencer marketing under the spotlight thanks to new codes of conduct from ISBA and Alcohol Marketing Alliance
ISBA is launching a new code of conduct for influencer marketing, with three sections aimed at advertisers and brands, talent…
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You & Mr Jones’ Nick Emery on why we need a new breed of media agencies
Crater Lake & Co is a new kid on the block among the burgeoning ranks of consultants – these days…
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Louis Vuitton celebrates 200th birthday with video game and non-fungible tokens
It’s French fashion icon Louis Vuitton’s 200th birthday and the celebrations commence with Louis: The Game, which follows Vivienne, a…
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$5bn a week Big Tech trio tighten hold on world’s money
Apple, Google owner Alphabet and Microsoft raked in combined profits of neqrly $5bn a week during the second quarter of…
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Starcom launches its own media booking bot
As readers in the UK try to locate their post-match befuddled brains, and those in Denmark rue a dodgy penalty,…
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MediaCom’s Lindsey Jordan: can artficial intelligence make marketing more human?
AI is now an integral part of our lives and as a society awash with data, we rely on AI…
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