Ad Tech
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Brands pull out of Russia, but will they step up for Ukraine?
Companies — including WPP and now IPG as well as retailers and fast food giants — are pulling out of…
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Irn Bru takes a brutal look at teen prom dates, by Leith
This ruthless teen chooses his prom date based on their response to Irn Bru rather than age or looks. It’s…
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Elvie celebrates ‘Smart Bodies’ in Mother’s new femtech ad
Femtech brand Elvie continues to blaze a trail for women with a new global campaign by Mother celebrating “smart tech…
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Samsung goes into dreamy night mode for new Fashion Week campaign by Mother
The USP for Galaxy’s new S22 phone is a camera with enhanced night mode, so Mother has joined forces with…
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MediaSense’s Media 2025 shows remaining obstacles to “business transformation”
Business “transformation” is pretty unavoidable these days – everyone’s at it – but new research from independent global media advisors…
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VCCP rejects the metaverse and launches VCCP+ into the gaming ‘multiverse’
The metaverse is just a “pipe dream” according to VCCP, which why the agency is putting its energies into the…
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WPP’s Hogarth launches 700-strong metaverse army
WPP is stepping into the metaverse via content production company Hogarth with The Metaverse Foundry, a global team of 700…
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Innocent is latest marketer to be found guilty of misleading consumers over green claims
An ad for Innocent Drinks has been banned by the Advertising Standards Authority for making unsubstantiated claims about its green…
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Havas CX expands with Inviqa, Kin+Carta buys in Bulgaria
What has”customer experience” ever done for us? A couple of weeks ago we questioned this booming sector of the ad…
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