Ad Tech
-
Publicis buys ecommerce analytics company Profitero, France’s Labelium snaps up 1000Heads
Publicis boss Arthur Sadoun has been shopping again – ecommerce obviously – paying an estimated €200m for 300-strong Boston-based retail…
Read More » -
VCCP launches digital CX agency Bernadette, starting in UK
It’s been a busy time for VCCP, launching new divisions to wrap up distinct offerings for clients around the preoccupations…
Read More » -
WPP starts 2022 strongly, raises guidance to 6% and rejigs GroupM into new data-based pyramid structure
WPP has joined rivals Omnicom and Publicis in moving strongly into 2022 (Ukraine war notwithstanding) reporting organic growth of 9.5%…
Read More » -
The impact of Musk’s Twitter takeover on adland: Michael Richards of alan.agency
Elon Musk, the man with a wealth equivalent to the GDP of New Zealand and one of the most prominent…
Read More » -
Jerry Buhlmann joins digital agency Dept as non exec chair
Jerry Buhlmann, the former CEO of Dentsu Aegis Network, has joined international digital agency Dept as a non-executive chairman, where…
Read More » -
Ciesco: M&A booms in early Q1 2022 but falls back in March
Specialist M&A firm Ciesco reports a 17% volume increase in deal activity in the first quarter of 2022, with the…
Read More » -
ID Comms: talent churn is now biggest issue for advertisers
Talent churn is now the biggest concern for marketers and media leaders when it comes to having the right teams…
Read More » -
ASA works with Amazon, Google, Meta, TikTok and Twitter to pilot a new online transparency role
The Advertising Standards Authority and some of the biggest tech companies have announced the launch of a pilot scheme to…
Read More » -
Creature London wins Atom Bank’s creative and strategy ahead of IPO
Atom Bank has appointed independent advertising agency Creature as its lead strategic and creative agency, without a pitch. The mobile-first…
Read More »