Ad Tech
-
WOO President Goddard calls for boost to Classic Out of Home as medium eyes “another Golden Age.”
Striking the right balance between Classic (traditional) Out of Home and all-conquering digital is one of the keys to sector…
Read More » -
Engine’s billboards bring images of missing people to life
A new outdoor innovation by Engine Creative re-thinks the standard missing person poster and brings the traditionally static images to…
Read More » -
Martin Sorrell says ‘just do it’ to windfall tax, speaking at a subdued Davos
The World Economic Forum’s annual gathering at Davos is a lot more low-key this year. No Biden, Johnson, Macron or…
Read More » -
Starcom wins UK & EMEA digital assignment for Abrdn
After a spell as a laughing stock for dropping all its vowels in a rebranding exercise, Abrdn (formerly Standard Life…
Read More » -
Marianne Yallop: there’s media software for everything – but does it match up?
More than a century ago the American retail pioneer John Wanamaker was quoted as saying ‘Half the money I spend…
Read More » -
Charities and government are UK’s biggest Facebook ad fans
Agency finder platform Sortlist has been doing something else useful by totting up the amounts spent on Facebook and Instagram…
Read More » -
S4Capital’s Sorrell back on the acquisition trail with LA’s TheoremOne
It may be tin hats time at S4Capital, Sir Martin Sorrell’s digital-only creation, but the great dealmaker is still on…
Read More » -
Creature London sells to Dutch group Candid and opens Amsterdam shop in bid to go global
Creature London has sold to Dutch communications group, Candid, and is now the lead creative agency in a stable of…
Read More » -
WPP partners with Epic Games to boost metaverse skills
Not a week goes by without a new metaverse initiative, and this time it’s WPP’s turn. The group is partnering…
Read More »