Ad Tech
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David Jones’ Brandtech Group hires former Facebook creative head as CCO
David Jones’ Brandtech Group has reeled in a major recruit just in time for Cannes. Former Facebook CCO Mark D’Arcy…
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Advertisers try to corral social media and the metaverse
Something called GARM, which stands for Global Alliance for Responsible Media, has produced a new set of guidelines for digital…
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M&C Saatchi tossed around on share price waves
Are M&C Saatchi executives enjoying the sun – and the plethora of Grand Prix – in Cannes? Maybe they are…
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Another Jubilee winner/Hoffman on ad tech fraud
The Queen’s Platinum Jubilee has come and gone – with surprisingly few mishaps, even the weather was (relatively) kind –…
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WOO President Goddard calls for boost to Classic Out of Home as medium eyes “another Golden Age.”
Striking the right balance between Classic (traditional) Out of Home and all-conquering digital is one of the keys to sector…
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Engine’s billboards bring images of missing people to life
A new outdoor innovation by Engine Creative re-thinks the standard missing person poster and brings the traditionally static images to…
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Martin Sorrell says ‘just do it’ to windfall tax, speaking at a subdued Davos
The World Economic Forum’s annual gathering at Davos is a lot more low-key this year. No Biden, Johnson, Macron or…
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Starcom wins UK & EMEA digital assignment for Abrdn
After a spell as a laughing stock for dropping all its vowels in a rebranding exercise, Abrdn (formerly Standard Life…
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Marianne Yallop: there’s media software for everything – but does it match up?
More than a century ago the American retail pioneer John Wanamaker was quoted as saying ‘Half the money I spend…
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