Ad Tech
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Anastasia Leng: recession proofing – how creative data can drive performance for marketers
The marketing and advertising industry has a significant blind spot when it comes to ROI: the creative. A vast 84%…
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Hegarty creates new campaign for AI talent agency Genie
The talent crunch is affecting pretty much every business, and if you can’t put graduates on £120k starting salaries like…
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Jacqueline Quantrell: how the ad tech industry can help shape the future of advertising
The Cannes Lions festival is an opportunity for marketers and advertisers to come together and celebrate the best of creativity…
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Peter Bordes: the irresistible rise of smart cities
From travel to tech to retail stores, everything is going smarter – even cities. Smart solutions help deliver valuable insights…
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Jane Austin: will the ad industry’s creative talent survive the ‘Great Techification’?
Plenty of people at Cannes this week would have you believe that creativity is going to save us. Not be…
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David Jones’ Brandtech Group hires former Facebook creative head as CCO
David Jones’ Brandtech Group has reeled in a major recruit just in time for Cannes. Former Facebook CCO Mark D’Arcy…
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Advertisers try to corral social media and the metaverse
Something called GARM, which stands for Global Alliance for Responsible Media, has produced a new set of guidelines for digital…
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M&C Saatchi tossed around on share price waves
Are M&C Saatchi executives enjoying the sun – and the plethora of Grand Prix – in Cannes? Maybe they are…
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Another Jubilee winner/Hoffman on ad tech fraud
The Queen’s Platinum Jubilee has come and gone – with surprisingly few mishaps, even the weather was (relatively) kind –…
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