Ad Tech
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Sorrell’s S4 Capital bounces back although question marks remain
S4 Capital, owner of Media.Monks among many others, and its india-rubber boss Sir Martin Sorrell may be down but they’re…
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Ex-Goldman Sachs exec is Digitas’ first chief growth officer
Digitas UK has recruited its first chief growth officer, Sarah Hackett, who previously spent nine years at Goldman Sachs as…
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Falling share valuations could lead to takeover challenges for the ad holding companies
Martin Sorrell has done pretty well out of the City, London’s financial centre, persuading investors to back his S4 Capital…
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Nicole Lonsdale of Kinetic: why trust is key to sustaining Christmas sales
Brands need to come clean to gain consumer trust during the cost-of-living crunch. While most people across the UK are…
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Dear Twitter advertisers: Elon Musk shows signs of humility as digital ad market weakens everywhere
It’s not been a good week for tech stocks as growth in the digital ad market slows and investors look…
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Why we need a new Bird and Fortune to explain a financial world teetering out of control
Business life, advertising and marketing included, has become exponentially more complicated with snake oil merchants of all descriptions profiting mightily…
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Marketing budgets under threat as finance directors tighten screws – WFA and Ebiquity
Finance directors are putting marketing and advertising budgets under heavy scrutiny as companies across the world face a volatile and…
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George Parker: let’s hear it for Bob Hoffman’s Adscam
AdScam… The Blog… The Book… Readers of More About Advertising may or may not know that I have written a…
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WARC pours cold water on adspend forecasts – social media feels the brunt
Researcher |WARC has provided a rather overdue dose of reality, forecasting that adspend will slow dramatically in 2023 to 2.6%…
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