Ad Tech
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Ocean teams with Branded Cities to offer iconic transatlantic DOOH package
Leading Out of Home digital media partners Ocean Outdoor and Branded Cities are launching launched a super premium network, The…
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Ad Contrarian Bob Hoffman: why I’m no longer very interested in today’s advertising
Yesterday was so-called Blue Monday, the most misery-inducing day of the year according to some, and in the inbox was…
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Ryan Reynolds on the ChatGPT “revolution”
A1 product ChatGPT has the ad business all-a-flutter with fears (hopes in some cases, like the CFO) that it will…
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WPP buys US tech agency Fenom Digital – is it time it broadened its horizons?
WPP has bought US-based Fenom Digital which describes itself as a purveyor of “transformative digital solutions for the age of…
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EU hammers Meta for anti-privacy tracking operations
The wheels are coming off the one-time Meta juggernaut with a vengeance. Ireland’s Data Protection Commission (DPC) is (reluctantly) fining…
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Who is the Elon Musk of adland? Wonderhood “bursts the adland bauble” on Twitter
Wonderhood has had the genius idea of analysing adland’s performance on Twitter in 2022 in a book called “Bursting the…
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Publicis Groupe launches social agency Boomerang in the UK
Boomerang, Publicis Groupe’s Amsterdam-based social-first agency, is opening in the UK, where 15 staff are taking up residence in the…
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Leading OOH media agency Talon rebrands to major on global scale and ambitions
Global independent Out of Home media agency Talon is rebranding with ‘Think Outside,’ emphasising its increased global scale as the…
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Musk’s latest Twitter spat with advertisers shines a harsh light on Apple’s dominance
Elon Musk’s misguided and, latterly, crazed acquisition of Twitter for $44bn (a fair amount of it borrowed) hasn’t brought much…
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