Ad Tech
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OMG wins £140m global Philips household account
Omnicom’s OMG has won Philips Domestic Appliance’s global media planning and buying. PDA is now private equity owned and the…
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IPG trails Publicis and Omnicom as digital agencies take hit
Interpublic (IPG) delivered a decent set up 2022 results with 7% organic growth, behind Omnicom on 9% and Publicis 10%.…
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David Sargent of Mindshare: sticky content and universal measurement – the battle for the living room
When making predictions about the future of TV one thing’s clear – it’s complicated. FAST is the latest acronym to…
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Ocean Labs: The appliance of science – how brands can enter the metaverse mindset
Many brands are still developing their Web3 strategies but acknowledge that they need to be active in emerging digital worlds…
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Omnicom follows Publicis with strong 2022 organic growth
Omnicom followed rival Publicis with strong Q4 2022 numbers with organic growth in the period of 7.2% and 9.4% for…
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Industry heavyweights back Ad Net Zero US launch
Leading US trade bodies The ANA (Association of National Advertisers), the 4A’s (American Association of Advertising Agencies) and IAB have…
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Publicis Group ends 2022 strongly but offers more modest forecast for 2023
Publicis Groupe ended 2022 in strong style with Q4 organic growth of 9.4% (10.1% for the year) and reported net…
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Ocean Labs: the appliance of science to experiential OOH
Ocean Labs is the tech development arm of Ocean Outdoor, headed by MD Catherine Morgan (above.) Award-winning Ocean Labs is…
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We Are Social/Meltwater: digital prospects in 2023 – yes, there’s going to be even more of it
We Are Social and media intelligence operation Meltwater have published Digital 2023, their latest report on social media and digital…
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