Ad Tech
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Marianne McKenzie Yallop: if data is the new oil, why are marketers so willing to give theirs up?
Clive Humby’s declaration back in 2006 that ‘Data is the new oil’ is, at this point, almost the mantra of…
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Leagas Delaney ups tech game with Welsh from Wunderman
Leagas Delaney was one of the London agencies alongside GGT and WCRS that followed pioneers CDP and BMP into a…
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Commercial media use drops and diverges according to new IPA TouchPoints study
Broadcast commercial media is continuing to lose share of viewing as we spend more time with streaming services and generally…
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Publicis Groupe takes ‘Discounted Lives’ to SXSW shindig
SXSW is underway in Austin, Texas celebrating everything new and shiny – this year ChatGPT, AI and psychedelics are in,…
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R/GA rings the changes as Interpublic reshuffles again
Interpublic CEO Philippe Krakowsky has been busily ringing the changes since the took over from Michael Roth and now flagship…
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WPP delivers solid full year performance as agencies close gap on headline tech side
WPP has produced a solid set of full year 2022 figures, with Q4 performing in line with its earlier performance.…
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UK adland packs its bags for SXSW in Austin
The UK Advertising Exports Group (UKAEG) and the Department for Business and Trade are taking their wares to Austin, Texas,…
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Anomaly drives data growth with new hire from Droga5 NY
Anomaly London has hired Droga5 New York’s group data strategy Director, Anthony Khaykin, as its first head of data. Khaykin…
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Scott Ewings: how AI will revolutionise customer experience
2023 has been widely hailed as the year of AI, with businesses across the world racing to capitalise on breakthrough…
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