Nike is launching Nike Zoon Air shoes, replete with ‘super responsive springs’ that help you run faster. Maybe that’s what all those athletes and coaches currently under investigation have been using.
So Wieden+Kennedy HQ has produced its usual pyrotechnics, in effect three commercials in one.
This stuff must work but…
The agency, and Nike, are better when they take their foot off the gas. Wonder if Road Runner was originally destined for a bigger role?
Looks like a re-edit of a better idea to me.
MAA creative scale: 6.