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Nike launches Zoom with ‘world’s fastest commercial’

Nike is launching Nike Zoon Air shoes, replete with ‘super responsive springs’ that help you run faster. Maybe that’s what all those athletes and coaches currently under investigation have been using.

So Wieden+Kennedy HQ has produced its usual pyrotechnics, in effect three commercials in one.

This stuff must work but…

The agency, and Nike, are better when they take their foot off the gas. Wonder if Road Runner was originally destined for a bigger role?

Looks like a re-edit of a better idea to me.

MAA creative scale: 6.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.


  1. Thank you but this is NOT a Wieden + Kennedy production. WK had nothing to do with it.

  2. Stephen Foster

    Sorry about that – maybe that explains it

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