Youtube
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Advertisers
Coke TV: a bright new communications platform or more internet brain softening?
Coca-Cola is arguably the world’s most famous advertiser so when it launches its own YouTube TV channel – Coke TV…
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Advertisers
YouTube launches six-second mobile ‘Bumper’ ads
Google is monetising YouTube with a vengeance and it’s introduced six-second ‘Bumper’ ads to grab the half of 18-49 year…
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Advertisers
YouTube is more effective than TV says Google boss
YouTube – which is owned by Google of course – is claiming that new research shows that ROI (return on…
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News
Kemp Little: why marketers need to front up if they’re flogging not vlogging
The use of video bloggers or “vloggers” to endorse products in their vlogs (through platforms such as YouTube) is becoming…
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Ad Tech
Why online ad blockers may be doing marketers a favour
While the marketing world frets about ‘ad blockers,’ highly popular apps that can edit out ads from mobiles and computers,…
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Advertisers
Do people nix YouTube ads – as will.i.am says?
I know you’re all fed up with Cannes by now but this is diverting, the spat between Black Eyed Pea…
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Advertisers
Google and YouTube’s top tips for Cannes
Google has, once again, produced what it calls its Cannes to Cannes YouTube ads leaderboard, high-scoring ads on the channel…
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Advertisers
Google unveils Ten Commandments for YouTube hits
Those of you who want to create a world-beating viral ad on YouTube (most of you I expect) need look…
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Advertisers
ASA upsets the native advertising apple cart by banning P&G YouTube promotion
The UK’s ASA has banned a Procter & Gamble video – ‘A Model Recommends’ – for not making it clear…
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