Google is monetising YouTube with a vengeance and it’s introduced six-second ‘Bumper’ ads to grab the half of 18-49 year olds it says prefer to watch videos on their smartphone, even when there’s a bigger screen available.
Which proves, if nothing else, that half the world has the attention span of a gnat.
Early users are Audi, who apparently designed this 30-second ad so it could be carved into sixes.
Not entirely sure this works. It’s a nice ad anyway.
This Atlantic Records sampler works better.
Bumper ads are sold through an AdWords online auction.
Saw today that mobile advertising now accounts for £2.8bn of the £8.6bn spent on online ads in the UK, which presumably makes Bumper ads a pretty good idea.