WPP is looking for a new boss for its mobile marketing agency Joule following CEO Michael Collins’ decision to join mobile ad start-up Adelphic. Collins (left) helped to start Joule in 2007. Before that he was US General Manager for Refresh Mobile, once part of T-Mobile, and a partner at e-business consultancy USWeb/CKS. COllins replaces [...]
At least that’s what we think they’re doing, digital ad exchanges being one of the more mystifying elements of an increasingly mystifying media business. Microsoft and WPP’s Real Media Group, a division of 24/7 Real Media, have signed a three-year deal to the make the Microsoft Advertising Exchange their exclusive third-party digital advertising exchange, basically [...]
Yellow Pages owner Yell has just changed its name to hibu, to the corporate fanfare of a £1.4bn annual loss. If you want to draw attention to the fact that you are a loser, this is the way to do it in style. Don’t just disappoint your shareholders, really get their hackles up by spending [...]
Online’s share of the media market is going up in all markets, to 20 per cent and over in the US and UK for example. But search remains by far the biggest sector although there are important developments under way, from the growth of mobile to the possibilities of Facebook. Here Larry K. H. Jenkins [...]
The numbers for Facebook’s forthcoming IPO (share offer) are truly staggering: the offer of a tiny tranche of stock could raise $10bn, the company might be valued at around $100bn and founder Mark Zuckerberg (pictured) will be worth around $27bn, making him one of the richest people in the world. And the company only started [...]
It’s tough in the tech market these days and not just for the likes Yahoo, whose founder Jerry Yang departed this week, and BlackBerry owner RIM which is believed to be seeking a rescue from Samsung. Now even the mighty Google has shocked Wall Street investors by reporting an eight per cent decline in its [...]
The imminent arrival of Kodak at the bankruptcy court underlines a curious paradox about technology brands. They come about by, in some way, incarnating a bold invention. They end because they have become too brittle and resistant to precisely the process of innovation that made them great in the first place. No doubt the Kodak [...]
Crowd-sourcing is all the rage these days (as is digital of course) and newish US-based SEM specialist Trada is using it to provide advertisers with ad packages devised by ‘crowd-sourced specialists, ie freelances. It’s a clever idea and Trada claims that its freelances can earn up to $14,500 per month putting the packages together, up [...]
Back in 2008 Microsoft bid $33 a share for Yahoo (about twice its current worth) but the bid fell fell through because (a) Yahoo founder Jerry Yang held out for even more money or (b) Microsoft CEO Steve Ballmer (pictured) got cold feet and used them to walk away from the deal at the last [...]
First the good news: ITV is slightly ahead of last year’s (good numbers) thanks to ads in programmes like X Factor and Downton Abbey and the strong autumn performance of the Rugby World Cup (which only happens every four years of course). And the UK’s biggest free-to-air broadcaster is being run like a proper company [...]
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