wieden+kennedy
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Timely boost for Wieden+Kennedy as it wins TK Maxx
Wieden+Kennedy has won the TK Maxx retail account, supposedly worth £20m, beating Grey in the final shoot-out. W+K London has…
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Nike wheels out big sporting guns for Hyperwarm
The fabled Nike/Wieden+Kennedy combo have had their clothes pinched by Under Armour/Droga5 recently in the sports ad wars so Nike…
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Droga5 hires David Kolbusz for revamped London team
Ahah, so we now know why David Kolbusz has quit Wieden & Kennedy New York, the former deputy ECD of…
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Wieden+Kennedy conjures up spirit of Pheidippides for Nike’s marathon runners
Running a marathon is, indeed, a painful business: as Wieden+Kennedy HQ points out in this campaign for Nike+Run, the first…
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Beer mega-merger is partly down to marketing failures
Here’s the FT’s view of the market shares of the big brewers, a matter of some interest as the world’s…
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Wieden+Kennedy makes sure-footed debut for Verizon
Back in January US telecoms giant Verizon – the sixth-biggest advertiser in the States with a spend of $2.4bn –…
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Nike and W+K explore the minds of football strikers
Nike is launching yet another football boot, this one’s called ‘Hypervenom.’ And it’s kitting out the world’s top strikers –…
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Wieden+Kennedy continues hot trot with P&G boost
Has Wieden+Kennedy finally cracked how to win and keep big accounts? It’s had Nike of course, pretty much since setting…
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W+K HQ plays safe with KFC’s Colonel Sanders
A while ago new agency Wieden+Kennedy exhumed Colonel Sanders for KFC’s 75th anniversary. Well the old boy must have done…
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