unilever
-
Advertisers
WPP wins Unilever’s China media business from PHD
China is going back to work, 90% of it anyway, and Unilever has been quick out of the blocks, awarding…
Read More » -
Ad Tech
Does Super Bowl spending spree show a new/old direction for troubled consumer goods groups?
While ad evaluation services argue over who won the battle of Super Bowl ads – New York’s AI-based Realeyes reckons…
Read More » -
Advertisers
Unilever marketing changes fail to deliver sales growth
Unilever has been going through one of the marketing “transformations” we read so much about – taking more work in-house,…
Read More » -
Ad Tech
New Unilever CMO Conny Braams needs to recapture some of its ad glory days
Time was when the CMO of Unilever was one of the two most powerful people in marketing alongside that of…
Read More » -
Advertisers
Former Unilever marketing boss Keith Weed joins WPP board
Former Unilever chief marketing and communications officer Keith Weed is joining the board of WPP as a non-executive director. In…
Read More » -
Advertisers
Are big money ad savings from P&G and others helping to kill off creativity?
FMCG giant P&G has cut its adspend for the third year in a row, down $350m (£290m) to $6.75bn, claiming…
Read More » -
Advertisers
‘Purposeful’ BBD Perfect Storm wins Unilever’s Dove Men+Care
I see that London agency BBD Perfect Storm has picked picked up some global work, maybe all the work, for…
Read More » -
Advertisers
Is this what we’ve returned to – ‘Perf with Surf?’
It’s what used to be called the silly season in the UK so who better to tune in to the…
Read More » -
Advertisers
Woke-washing, re-inventing creativity and all the other things that may (or may not) be good for business
What on earth is ‘woke-washing?’ It was instanced by new Unilever CEO Alan Jope at a roundtable in Cannes and…
Read More »