super bowl
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Jon Evans of System1: how to win the Super Bowl every day
There’s a big opportunity most brands miss in the Big Game. Seize it and you’ll score big throughout 2024. As…
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Microsoft unveils its ‘AI for everyone’ Copilot at the Super Bowl
AI is all over the Super Bowl (Sunday) like a rash. Microsoft may not have been the first at the…
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Booking.com goes for multiple Tina Feys in Super Bowl ad
Tina Fey manages to sprinkle her magic on most things (she’s ditzy and intelligent all at the same time) and…
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Budweiser goes “old school” for 2024 Super Bowl
The Clydesdales are back (with a labrador, obs) for Budweiser’s 2024 Super Bowl effort, from FCB New York. Soundtracked by…
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Brand characters beat celebs in Super Bowl ads says System1
The Super Bowl is hoving into view (Feb 11, Las Vegas) with advertisers paying around $7m per 30-second spot, although…
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System1: here are the early Super Bowl ad winners
Let’s hope there are some surprises in the Super Bowl on Sunday (there’s always the game result, of course) as…
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Michelob Ultra shanks Super Bowl spot
Sooner or later someone will tell us which Super Bowl ads – or, possibly, celebrities – performed best. Much pre-game…
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System1’s Jon Evans: which Super Bowl ads have earned their money?
Every year millions of American football fans tune into the Super Bowl to see which team will walk away victorious,…
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Kendrick’s Super Bowl Mortgage ad tops USA Today list
Rocket Homes and Mortgage has once again topped USA Today’s Ad Meter of Super Bowl ads, testifying (presumably) to the…
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